Your Amazon Marketplace Experts

Austian Carter

Founder & CEO

Austian Carter is the Founder & CEO of Infix and brings with him a diverse and successful background in E-commerce, SaaS, Digital Marketing and Business Development.

He has previously personally managed over 16,000 SKUs on Amazon, and help develop and execute the Amazon Sales & marketing growth strategies for numerous brands, including enterprise companies such as Molex, Adidas Outdoor, Mavi Jeans, and Aetrex.

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Kyle Petersen

Head of Client Services

Kyle has over 10 years of experience working in eCommerce, serving as Managing Partner of several niche online retailers. Through his in-depth understanding of E-commerce Kyle has successfully increased sales, turning once-floundering operations into thriving success stories.

As Head of Client Services for Infix Kyle is responsible for making sure our teams are delivering results successfully & effectively.

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Josh Justice

Marketplace Strategist

With over 10 years in E-commerce, Marketing and Amazon account management Josh Justice is responsible for helping develop on channel marketing strategies and consulting with our clients on how to best achieve their goals on the channel.

Having helped over 185+ brands in over 50+ categories managing revenues in excess of $100M has provided Josh with a deep and robust understanding of how to best successfully market and drive conversions on the channel.

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Ted Horen

Head Of Business Development

As Head of Business Development Ted Horen is dedicated to learning about and identifying issues key to our clients and providing scalable solutions.

With his unique background in Expert Consulting, Technology, Finance, and client-centric Business Development he can strategize with our clients on a granular level to ensure long term and successful partnerships.

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Mavi

Mavi is a European based designer denim manufacturer with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia with retail sales revenue of over $100M Annually.

Initial Challenges:

• Transition business from 1p to 3p model.
• Create & align on projected annual sales forecast.
• Manage advertising spend and campaign optimization on Seller Central account.
• Identify move forward styles for Amazon.
• Catalog Cleanup and error resolution.

Actions Taken:

• Identified and optimized top styles by improving listing copy, images, categorization, and advertising strategies.
• Created comprehensive strategies for Sponsored Product Ads and Sponsored Brand Campaigns.
• Identification of 3rd party resellers and Buy Box loss reports.
• Identified 25 styles that we believe could move forward using YTD data for both Seller and Vendor central.
• Continued work with Amazon to resolve data and parenting errors.

Outcome:

• Audit calendar created to enhance, improve and fix listings.
• Total Order Items up +537% YoY over the same time period.
• Unit Orders +529% YoY over the same time period.
• Total Ad Spend of $16,192.02 with Ad Sales of $150,684.15 w/ Average ACoS of 9.22% YTD.
• 95% Core and Carry Over styles sales coming from Seller Central.

All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them

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Aetrex

Aetrex is a global leader in foot scanning technology and orthotics with sales of over 15M units to date.

Initial Challenges:

• Transition account with product assortment refocus.
• Manage advertising spend and campaign optimization on Seller Central account.
• Catalog Cleanup and error resolution.
• Increase sales and conversions YoY with reduced offer count & lower AUR assortment.

Actions Taken:

• Identified and optimized top styles by improving listing copy, images, categorization, and advertising strategies.
• Created comprehensive strategies for Sponsored Product Ads and Sponsored Brand Campaigns.
• Identification of 3rd party resellers and Buy Box loss reports.
• Continued work with Amazon to resolve data and parenting errors.
• Created an Amazon Brand Store to provide a centralized location on Amazon for consumers to visit to purchase.
• Helped transition account to seller fulfilled prime.
• Removed requested SKUs.

Outcome:

• Continued effort to enhance, improve and fix listings.
• Total Order Items up +75% YoY over the same time period.
• Unit Orders +80% YoY over the same time period.
• Order Product Sales +35% YoY ($344,289) over the same time period.
• Total Ad Spend of $10,973.02 with Ad Sales of $80,439.34 w/ RoAS of 7.3 YTD.
• Increased E-conversion rate from 4.37% to 9.38% (+115%).

All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them

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SnapDrape

Snap Drape is a commercial event table manufacturer with over 30+ products lines in various categories

Initial Challenges:

• Reseller and Price Control Clean-up.
• Transition company from B2B to B2C sales track.
• Increasing retail sales without disruption of the historic distribution model.
• Increasing e-commerce knowledge base and providing additional resources for Senior Level Executives.

Actions Taken:

• Transitioned business from Amazon Vendor Central to Seller Central.
• Identified and optimized top products by improving listing copy, images, categorization, and advertising strategies.
• Created and executed comprehensive strategies for Sponsored Product Ads and Sponsored Brand Campaigns to increase brand awareness.
• Leveraged Brand Registry and Sponsored Brand Ads.
• Enrolled seller in “Amazon Customs” & FBA.

Outcome:

• Page 1 of organic search results for 1 of 2 products optimized.
• Lifetime ROAS of 6 with 66% of sales from organic traffic.
• 12% average MoM Growth in 1st year.
• Identified 3rd party sellers and gained pricing parity that did not uncut distributors.

All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them

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Imbued

Imbued is an electronic fiber optic connecter manufacturer with a market capitalization of over $6Bn launching a subsidiary in the cell phone accessories.

Initial Challenges:

• Create a launch strategy with projected cost to reach Page 1 of search results competing against established brands in super competitive space.
• Sell 1,000 units in a 30-day span.
• Reach Page 1 organically for selected Keywords in 90 Days.

Actions Taken:

• Researched and Identified trends for the target market, category and competitors.
• Optimized listing copy, images, titles, and descriptions.
• Analyzed potential high-value keywords for organic placement.
• Formulated initial 90-day Marketing launch based on conversion bidding, and outlined A/B test schedule for marketing levers.

Outcome:

• 1000 Units sold in 7 days.
• Reached Page 1 of organic search for “USB Type C Cable” in 60-days.
• Reached Page 2 of organic search for “USB C Cable” in 90-days. (Stocked Out)
• Analyzed sales data to fine-tune advertising campaigns around customer behavior.

All company names and logos are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them

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