The Challenge

Western Stage Props, known for its high-quality performance props like trick ropes, foam whips, and breakaway bottles, was saddled with some hefty challenges on Amazon. Listings needed a facelift, prices were off the mark, and ad campaigns just weren’t pulling their weight. On top of that, their product catalog was ripe for new additions, and they needed fresh ideas to lasso in more customers and boost sales on both Amazon and their own website.

Our Strategy

1. Overhaul of Listings & A+ Content

We rode into the catalog and cleaned up the listings with new, snappier titles, richer images, and beefed-up product descriptions. Using A+ Content, we made sure every product—from breakaway bottles to trick ropes—stood out with professional-grade descriptions and visuals, so customers knew they were getting the best in the West.

2. Strategic Pricing Adjustment

Our market analysis showed that the Kids Trick Rope, one of their best sellers, was priced too low for its quality. We increased its price by 106%, aligning it with its premium appeal and boosting revenue without slowing down sales. Sometimes you’ve just got to charge what you’re worth!

3. FBA Bundles & New Product Development

We hitched together some smart FBA bundles, combining hot-ticket items like whips and props, driving up the average order size. Then, with our market research in hand, we helped Western Stage Props wrangle some new product ideas, expanding their line on Amazon and their website to give customers even more options to choose from.

4. Revamped PPC Campaigns

We rustled up the PPC campaigns, wrangling the high-performing keywords into shape. One clear winner was the “Kids Trick Rope,” pulling in a 38.06% conversion rate and keeping ad costs low with an ACOS of just 10.09%. By focusing on these high-converting keywords, we cut down on wasted ad spend while ramping up conversions.

The Results

• 108% Sales Boost: With polished listings, smart pricing, and FBA bundles, sales rode to new heights.
• 85% Jump in Orders: Bundling and product additions wrangled in a major boost in order numbers.
• Amazon Choice Badge: The Kids Trick Rope earned itself the Amazon Choice badge, putting it front and center for buyers.
• 50% Cut in ACOS: We slashed ad costs by 50%, focusing on high-converting keywords and strategic ad spend.
• New Product Development: Our ideas for new products gave Western Stage Props even more to offer, driving growth on both Amazon and their website.

Conclusion

Thanks to an all-encompassing overhaul of listings, smart ad strategies, and fresh product ideas, Western Stage Props has lassoed in big wins on Amazon. With sales up by 108%, orders jumping by 85%, and the Amazon Choice badge proudly earned, Western Stage Props is riding high toward a successful future, with an expanded catalog and a solid foothold in the marketplace.

Ready to rope in your own success? Saddle up, and let’s ride this Amazon trail together!