The Challenge

Rago Shapewear, known for its expertly crafted shapewear that helps customers feel confident and sculpted, was facing a tangled web of challenges on Amazon. With over 4,000 SKUs, rogue resellers were undercutting prices and violating MAP agreements, causing them to lose the Buy Box on key products. On top of this, outdated listings and messy catalog management meant customers weren’t seeing Rago’s products at their best. Rago needed a serious lift—think of it as shapewear for their Amazon strategy.

Our Strategy

1. Sculpting the Perfect Listings

We got to work shaping up over 4,000 SKUs, focusing on 910 key products that needed an instant makeover. By improving product descriptions, categorization, and imagery, we created listings that gave customers the full Rago experience: confidence, clarity, and class. We even fixed parenting issues on 45 styles, making sure everything stayed smooth and in place—just like their shapewear.

2. Tightening Up the Advertising Game

To keep things cinched in and cost-effective, we fine-tuned Rago’s advertising strategy. We deployed a mix of Sponsored Product Ads and Sponsored Brand Campaigns, ensuring that Rago’s line of size-inclusive shapewear popped up exactly where shoppers were searching. The result? A 40% reduction in TACoS, meaning Rago was spending less on ads while seeing better results.

3. Snatching Back the Buy Box

Rago’s Buy Box win rate was sagging, stuck at a mere 20%. We introduced a competitive repricing strategy, which helped retake the Buy Box from rogue resellers violating MAP. With a combination of Buy Box loss reports and MAP violation tracking, we kicked the violators out and stabilized pricing. The result was a firm lift in the Buy Box win rate to 65%, a 250% increase!

4. Smoothing Out Fulfillment with Seller Fulfilled Prime

We enrolled Rago in Seller Fulfilled Prime, giving customers the fast, reliable shipping they crave, all while Rago maintained control of its inventory. Just like their shapewear keeps everything secure, Seller Fulfilled Prime kept orders moving smoothly.

5. Continuous Catalog Audits

Like any great shapewear that continues to perform day after day, we regularly audited Rago’s catalog and imagery. By keeping product listings in tip-top shape, we made sure the brand was always looking its best and staying ahead of the competition.

The Results

• 233% Increase in Sales: Our efforts to clean up listings and refine the advertising strategy paid off in a big way, with Rago’s sales soaring by 233%.
• 250% Boost in Buy Box Win Rate: With our strategy in place, the Buy Box win rate shot up from 20% to 65%, increasing product visibility and driving more sales.
• 40% Reduction in TACoS: Through carefully managed ad spend, Rago achieved a significant 40% reduction in TACoS, allowing them to get more out of their advertising budget.
• Cleaned Up Over 4,000 SKUs: Our overhaul of the catalog, fixing parenting issues and optimizing key products, ensured that Rago’s listings were as streamlined and effective as their shapewear.

Conclusion

Just like their expertly crafted shapewear, Rago’s Amazon presence needed a little fine-tuning to create a smooth, seamless experience. With optimized listings, tighter control over pricing, and a strategic advertising plan, Rago Shapewear saw its sales soar, its Buy Box win rate bounce back, and its costs slim down. Now, Rago is in prime shape to continue leading the market with their high-quality, confidence-boosting products.

Ready to shape your Amazon success? Let’s sculpt the perfect strategy!