The Challenge
One Village Coffee, a passionate small-batch coffee roaster, was feeling the heat on Amazon. Competing with big-name brands made advertising costs soar, and their product listings just weren’t converting as much as they could. High cost-per-clicks (CPC), low return on ad spend (ROAS), and a lack of brand presence left them needing help to stand out. Their coffee was great, but how could they brew up more sales without draining the budget?

Our Strategy
We dove in with one goal in mind: spend smarter, not harder. Here’s how we turned things around for One Village Coffee:

1.Brewed Up Keyword Magic

We ditched the high-cost, generic terms like “coffee” and zeroed in on more specific, long-tail keywords like “organic fair trade coffee” and “Ethiopian Yirgacheffe beans.” This cut costs and brought in more serious coffee lovers.

2.Freshen Up the Listings

With some clever copywriting, we brewed up keyword-rich product titles and descriptions that highlighted One Village’s dedication to fair trade, sustainability, and quality roasting. Plus, we spruced up the visuals with sharp, lifestyle images to show just how delicious that cup of coffee looks.

3.Built a Coffee Lovers’ Paradise (aka Brand Store)

We built One Village Coffee a beautiful Amazon Brand Store—a one-stop shop where coffee enthusiasts could explore their different roasts and learn their story. This helped drive brand loyalty and gave them a major edge over competitors.

4.Ad Targeting that Hits the Spot

Using Amazon’s Sponsored Display ads, we set up retargeting campaigns to win back shoppers who didn’t purchase on the first visit. We also targeted competitors’ customers, putting One Village right in front of people actively shopping for premium coffee.

The Results (Drumroll, please…)

25% Lower CPC: With smarter keyword targeting, we slashed their ad costs.
40% Boost in ROAS: Every dollar spent now brewed up way more sales!
30% Sales Growth: Optimized ads + slick listings + an awesome brand store = sales jumping higher than a double espresso!
20% Higher Conversions: Engaging listings and strategic ad placements turned browsers into buyers.

Conclusion
In just a few months, One Village Coffee went from drowning in high costs to thriving with a lean, mean advertising strategy. By refining their keywords, revamping listings, and building a killer Amazon Brand Store, we helped them create a caffeinated path to success.