The Challenge

Loneshine’s stackable clear shoeboxes were performing well in single-unit sales, but the real opportunity was in multi-unit orders. Their listings weren’t optimized to push bulk purchases, they hadn’t fully utilized FBA bundles, and their ad campaigns were missing the mark. Plus, they weren’t driving external traffic from social media to fuel even more sales.

Our Strategy

To help Loneshine stand out, we took a multi-faceted approach, starting with a full marketplace analysis and leveraging both Amazon’s internal tools and external social media traffic to boost sales.

1.FBA Bundles and Multipack SKUs

• Multipack Listings: We rolled out multipack SKUs (2-pack, 4-pack, 6-pack) to encourage bulk purchasing and give buyers more value per order.
• FBA Bundling: We created FBA bundles that made fulfillment faster and cheaper while incentivizing customers to buy in bulk by offering discounts for larger packs. These bundles were promoted as the ideal storage solution for shoe collectors and home organizers.

2.Comparison-Driven Listings

• Showcasing Bulk Value: Updated product listings with comparison charts to highlight the cost savings of multi-unit purchases versus single units. This strategy made it easy for customers to see the financial benefits of buying more.
• Enhanced Visuals: High-quality lifestyle images and infographics were added to show how the shoeboxes could be used for organizing closets, sneaker collections, and more.

3.Competitor Targeting and Ad Optimization

• Targeting Competitors’ Customers: We focused on competitor targeting in our Sponsored Display ads, positioning Loneshine as the superior choice when customers searched for similar clear shoeboxes or other organizational products.
• Promoted FBA Bundles in Ads: Ads were crafted specifically to highlight FBA bundles and multi-unit offers, driving high-intent buyers directly to these value-packed listings.

4.Driving External Traffic via Social Media

• Social Media Campaigns: To drive external traffic, we partnered with social media influencers and created targeted Facebook and Instagram ads aimed at home organization enthusiasts and sneaker collectors. These ads led users directly to Loneshine’s Amazon listings, boosting external traffic and feeding Amazon’s algorithm to improve ranking.
• Competitor Targeting: Social media ads also targeted followers of competing storage brands, offering exclusive multi-unit discounts and showcasing the benefits of Loneshine’s clear shoeboxes.

5.Full Marketplace Product Analysis

• Competitor Research: We analyzed competitor products, pricing, and customer reviews to find areas where Loneshine could outshine the competition, both in terms of price and value in multi-packs.
• Pricing Adjustments: Prices were optimized to balance competitiveness with profitability, especially for FBA bundles and multi-unit listings.

6.The Results (Crystal Clear)

• 45% Increase in Multi-Unit Orders: New FBA bundles and comparison-driven content led to significant growth in multi-unit sales.
• 35% Total Sales Growth: With optimized listings, targeted ads, and external traffic from social media, Loneshine saw a steady rise in overall sales.
• 30% Higher ROAS: The improved ad strategy, with a focus on FBA bundles and competitor targeting, increased return on ad spend.
• 20% Boost in External Traffic: Social media campaigns successfully drove traffic to Amazon, resulting in more sales and improved organic ranking.

Conclusion:

Through a smart blend of FBA bundles, comparison-driven content, competitor targeting, and external traffic from social media, Loneshine has positioned itself as a leader in clear shoeboxes. The strategy led to a surge in multi-unit orders and increased brand visibility, both on and off Amazon