The Challenge

FlexLatch, a viral hit among pet owners, faced an invasion of knockoff products from China, which gnawed away at their sales and brand integrity. With over 20+ brands illegally using their trademark, FlexLatch needed a strategy to claw back their market share and prevent counterfeits from chewing up their profits.

Our Strategy

1.Trademark Enforcement & Competitor Takedown

We chased down over 100 counterfeit listings, reporting violators and reclaiming FlexLatch’s rightful space on Amazon.

2.Full Retail Readiness & Ad Strategy

We gave FlexLatch a sleek makeover with new images and fleshed-out ad campaigns targeting customers at each stage of their buying journey. This included a full-funnel marketing approach to capture attention, from top-of-funnel awareness all the way to conversions.

3.Purr-fect Pricing & Merchandising

We introduced a double-pack discount, giving customers more bang for their buck, and added a Baby SMU to broaden the product line, ensuring FlexLatch remained the go-to solution for multi-cat households.

4.Competitive Ad Targeting

Through thorough competitor analysis, we optimized ads to hit the right targets, focusing on Sponsored Brand Ads, which helped New-to-Brand Sales make up 23% of total sales.

The Results

• 20% Increase in Conversion Rate: Refreshed listings and new images helped customers see FlexLatch as the top choice.
• 59% of Sales from Ads: Ads became a huge driver of sales, pushing FlexLatch to new heights.
• 40% Growth in Organic Sales: As counterfeits were removed, organic sales climbed by 40%, proving the product’s strength once the knockoffs were out of the way.
• Stronger Market Share: With a polished strategy, FlexLatch successfully locked out illegal competition and secured its spot as the ultimate cat door holder.

Conclusion:

By removing counterfeit listings, improving ad strategies, and broadening the product range, FlexLatch not only stabilized but surged in the Amazon marketplace. With organic sales up 40% and a stronger grip on the market, this cat-friendly brand is primed for continued success.

Ready to lock down your brand’s success? Let’s latch onto your next big win!