The Challenge

LivBay Lash, known for its high-quality lash extension products and professional-grade glues, had tried two agencies to manage their Amazon store, but neither succeeded in driving sales. Competitors were running ads on LivBay’s brand name, and with no time or staff to fix the issue, the company shut down its Amazon store. They needed a comprehensive plan to relaunch, reclaim their brand presence, and take on competitors.

Our Strategy

1.Market Analysis & Relaunch

We conducted a deep market analysis to identify gaps in the lash supply category, uncovering key opportunities for LivBay to outshine competitors. We reactivated their Amazon store, providing a strong foundation for growth.

2.Doubling the Catalog & Enrolling in FBA

To meet demand, we doubled LivBay’s product catalog, featuring their top-tier lash glues and tools designed for lash professionals. Enrolling the brand in Fulfillment by Amazon (FBA) ensured fast, reliable shipping and enhanced customer satisfaction.

3.Optimized Listings & Content

Lash professionals need reliable tools, and our team created optimized product listings that informed buyers and minimized returns. We leveraged Amazon Posts, A+ Content, and product videos to enhance customer engagement, driving home LivBay’s reputation as the go-to brand for lash artists. The result? A return rate of less than 2%.

4.Strategic Ads to Beat Competitors

We built a sophisticated Amazon ad strategy, combining Sponsored Products ads to dominate search results for lash-related queries and Sponsored Brands ads to highlight LivBay’s complete product line, funneling traffic to the Amazon storefront. We also utilized Sponsored Display ads to retarget shoppers who had previously shown interest, ensuring LivBay stayed top of mind.

The Results

• $1M in Sales in 14 Months: LivBay Lash went from zero to $1M in just over a year by capitalizing on Amazon’s reach and visibility.
• 13% Lifetime Conversion Rate: Our optimized listings and strategic ads led to impressive conversion rates.
• 15% Lifetime TACoS: Through efficient ad spending, LivBay maintained profitability with a Total Advertising Cost of Sales (TACoS) at just 15%.
• 80M+ Impressions: Targeted ads drove massive visibility, boosting LivBay’s brand exposure.
• <2% Return Rate: Optimized listings and product content reduced returns to an industry-leading rate.

Conclusion

By reactivating their Amazon store, doubling their product catalog, and implementing a robust ad and content strategy, we helped LivBay Lash go from zero to $1M in sales within 14 months. Our holistic approach allowed LivBay to reclaim their brand presence on Amazon, outmaneuver competitors, and become a leading player in the lash industry.

Ready to grow your Amazon business? Let’s lash out together!