The Challenge

DIG Corporation was facing a flood of problems: more than 40 unauthorized sellers were undercutting prices, rogue listings were muddying the waters, and counterfeit products threatened their reputation with big-box retailers like Home Depot. With duplicate ASINs and inconsistent product listings across US and CA marketplaces, DIG needed to clean up fast.

Our Strategy

1.Brand Enforcement: We went to work, removing rogue listings, conducting test orders to catch counterfeits, and wiping out unauthorized sellers. The result? DIG regained control of their pricing, ensuring their product’s value stayed rock solid.

2.Catalog Cleanup: We combined multiple duplicate ASINs and scrubbed the entire product catalog across both US and Canadian marketplaces, ensuring that every listing was accurate, up-to-date, and consistent.
3.Storefront Makeover: A revamped Amazon storefront highlighted DIG’s eco-friendly irrigation systems, emphasizing water-saving, sustainable solutions for residential and commercial use.

4.Precision Ad Campaigns: Launched hyper-targeted ads driving traffic to the new storefront, highlighting DIG’s water-conserving drip irrigation systems and controllers.

The Results

• 583% Sales Surge: Pricing protection and a clean catalog sent sales through the roof.
• 885% Boost in Conversion Rate: Customers trusted what they saw, leading to huge conversion growth.
• 520% Growth in Sessions: Cleaner listings and precise ads drove more customers to DIG’s storefront.
• 37% Increase in Offer Count: By expanding from 36 to 50 products, DIG offered more variety, leading to greater cross-selling opportunities.

Conclusion

By wiping out unauthorized sellers, refreshing their catalog, and delivering precision ads, DIG Corporation not only regained control but also saw their Amazon sales and conversions grow dramatically. Their eco-friendly irrigation systems were back in the spotlight, saving water and boosting sales like never before.

Looking to protect your brand and grow your sales? Let’s dig into your success story!